Earlier in 2025, we celebrated Prime Day, a yearly tribute to the iconic Transformer Optimus Primeāso esteemed that we celebrate it twice annually. As autumn heralds longer nights and cooler air, we pause to reflect on a more somber occasion: Black Friday. This day marks the moment when Optimus Prime, heroically defending Autobot City, was tragically struck down by his nemesis, Megatron. Despite his demise, Optimus Prime's unyielding spirit led the Autobots to victory, forcing the Decepticons to retreat and securing triumph for the forces of good.
While the loss of Optimus Prime was heartbreaking, we often find hope in the darkest moments. Thus, Black Fridayānamed to honor his sacrificeāis observed by relishing our freedoms, much like we do for other historical figures who gave everything for liberty. It's our custom to revel in shopping on this day!
Below is a curated selection of the best Black Friday deals available. Stand firm under the shadow of that valiant Autobot leader. His sacrifice paved the way for victory. And now, let's heed Optimus Prime's legacy: transform, dear friendsātransform and shop.
(This list will be updated several times throughout Friday and the weekend. If nothing excites you now, be sure to return later!)