In an unusual move for the streaming industry, Fubo has announced a price reduction for several of its subscription plans. The service, known for its focus on sports content as a virtual multichannel video programming distributor (vMVPD), broke the news following Disney's acquisition of the platform last October.
Fubo revealed that select 'Live TV' plans, offering various channels including non-sports ones like FX and The Disney Channel, would see their monthly fees reduced by up to 14.8 percent. These new rates will apply from January 1, 2026, or the first billing cycle thereafter.
Here's a breakdown of the adjusted pricing:
- Essential: $74 per month (previously $85)
- Pro: $75 per month (previously $85)
- Elite: $84 per month (previously $95)
Traditionally, streaming services' announcements regarding price changes usually entail increases, but Fubo subscribers might view this reduction as a necessary step rather than a mere benefit. Since November 21, the service has experienced a blackout of NBCUniversal channels, which include local NBC affiliates, Telemundo, nine regional sports networks, and 32 other channels like Bravo, CNBC, MSNBC, and USA Network. In response to this disruption, Fubo had previously provided a $15 credit to its subscribers.
A Fubo spokesperson informed Ars Technica that the price revisions directly reflect NBCUniversal's decision to withdraw its networks from Fubo. Commenting on whether the pricing would revert if NBCUniversal channel access is restored, the representative deemed it too speculative to confirm.
The NBCUniversal blackout, according to Fubo's statement on November 25, stems from a disagreement over channel costs. NBCUniversal is accused of attempting to overcharge for channels migrating to Versant, a new entity to manage the spinoff of NBCUniversal's cable networks and other assets, anticipated to launch in January. Fubo suggested that despite the channels offering limited value to its subscribers, they proposed a one-year extension to host Versant channels. However, NBCU is pushing for a multi-year agreement well beyond the anticipated operational switch to Versant, which Fubo argues unfairly burdens its subscribers.